ITE BAUMIT

L’entreprise Baumit, créée en 1810, possède une implantation importante, avec plus de 30 pays concernés, et ne souhaite pas en rester là. Cette entreprise Autrichienne particulièrement dynamique souhaite s’attaquer au marché Français de l’isolation thermique par l’extérieur, mais surtout s’imposer sur ce dernier comme l’une des références. Pour se différencier d’une concurrence déjà bien présente sur cette zone géographique, les piliers  de se développement seront le savoir-faire et  l’innovation (formation pointue des collaborateurs), et surtout une stratégie de distribution pensée pour être efficace. En effet, Baumit désire créer une dynamique complémentaire avec les points de vente professionnels déjà implantés, et profiter ainsi d’un réseau fonctionnel. Une stratégie qui semble payante puisque Baumit est leader sur son marché d’origine (les revêtements de façade en Autriche) depuis de nombreuses années maintenant.

Le gain est également important au niveau image de marque puisque ce réseau en place agira comme un excellent prescripteur auprès des professionnels, véritable nerf de la guerre sur le marché de l’ITE. Baumit ambitionne de devenir l’un des leaders Français de l’isolation thermique par l’extérieur. L’objectif à atteindre est de taille mais pas impossible…A vaincre sans péril, on triomphe sans gloire. Encore une bonne nouvelle dans le secteur de l’ITE, après l’annonce d’une nouvelle formation façadier la semaine dernière.

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38 thoughts on “ITE BAUMIT
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